ABSTRACT
This research study is focused on the role of Advertising on the marketing of Etisalat GSM 0818 services in Enugu State. Some objectives of the study are: To determine the impact of advertising on the marketing of Etisalat GSM. To recommend practical solutions to the problem of advertisement identified.
In the view of this, an in-depth literature reviews on textbooks, journals, useful write-ups was carried out. This was done not only to get wider view of the problem under study, but also get a conceptional understanding of the study. The population of study were customer and employee of Etisalat. Sample size was determined using statistical formular behaviour. Sample tables and data were used to analyze data collected. Based on these, some of the following findings were made: that advertising by Etisalat increases the sale of GSM 0818 lines. Effective advertisement enhances the marketing of Etisalat GSM, the advert equally impact positively on the profit of the company. That advertisement is an effective and efficient source of information for both customers and the company. Based on the above findings, the following recommendations were made. Etisalat should take periodic review of the effectiveness of the advertisement coupled with a view to identifying that factors that linger effectiveness and take remedial action. The company should improve on the quality of their product and tailor the advertisement on improved quality. These measures if implemented no doubt will bear positively both the company and consumers alike.
TABLE OF CONTENT
Title Page i
Approval page ii
Dedication iii
Acknowledgment iv
Abstract v
Table of Contents vi
CHAPTER ONE
1.1 Introduction 1
1.2 Statement of the study 5
1.3 Objective of the study 7
1.4 Research Question 8
1.5 Scope of the study 10
1.6 Definition of Terms ` 10
CHAPTER TWO
2.1 An over view of advertising 12
2.2 The forms of advertising 12
2.3 The role of advertising 18
2.4 Determining advertising Budgets 22
2.5 Measuring the effectiveness of
advertising development 31
2.6 Planning for new product 33
2.7 The impact of advertisement on Etisalat 36
CHAPTER THREE
3.0 Methodology 39
3.1 Research Design 39
3.2 Area of Study 39
3.3 Population of study 40
3.4 Sample Size Determination 41
3.5 Determination of Sample Size for Consumers 43
3.6 Instrument for data Procedure 45
3.7 Validation of Research Instrument 45
3.8 Reliability of Research Instrument 45
3.9 Method of Administration of research instrument. 46
3.10 Method of Data Analysis 47
CHAPTER FOUR
4.0 Data presentation Analysis And Interpretation 48
4.1 Data Presentation and Analysis 48
CHAPTER FIVE
5.0 Summary of findings, recommendations and conclusions.
5.1 Summary of Findings 61
5.2 Recommendations 63
5.3 Conclusion 65
Bibliography
Appendix
